ATTACK OF THE 50FT HOUSE HEAD

The New York Dance Music Coalition just posted this article from Forbes titled “House Music Has Become a Global Phenomenon” by Dan Schwabel a contributor who writes about workplace trends and culture shifts.  Right away, you’re probably thinking what is a workplace trends guy doing writing about House music.  Well, I guess the fact that he writes about culture shifts covers it?  I think it’s kind of a broad distinction and a cop out to cover an entire subculture.  I’m not going to critique the article – I will leave that up to you.   What I find actually FASCINATING are the comments posted by people on the article – that’s the real gem here.  I will share with you some of the more colorful commentary and I encourage you to monitor this article series (Schwabel intends to post over the course of a few weeks interviews with top DJs) as well as contribute your thoughts on the comment threads.

To date the following responses that I find hilarious:

“Thank you Captain Obvious!” – Jeremy R.

“Insert personal story, brief 80′s paragraph about house music in Chicago, and a group of 30K ft-level summarizations about popular house music events/realities already well know…Effective means of roping in a younger audience to forbes media. Darn it, Got Me! Cheers. I look forward to the articles beginning Monday..” – Bobby Cottrell

“House music has brought together people from different social classes and different colors and ethnic backgrounds well before Guetta. I do not like that he is given credit here for something that was done by the masses, not just him.” – Elliot Matos

“All the people mentioned in that article have NOTHING to do with HOUSE MUSIC! Isn’t it so annoying when people who nothing about a scene or culture attempt to write about it. It’s POP, period. That’s it. Nothing else. It sucks like most other modern pop. Pop was good in the 60′s and that’s it. Forbes stick to proper finance. Music industry is not a good example of proper business. Stick to oil, gas, gold, banks et al.

That is all.” – Nick Navaro

The reason I’m sharing this with you is because anytime you believe, as a DJ, that no one gets you or the scene is dead this is a quick shot in the arm to remind you that people actually do care and are invested in maintaining the integrity of the culture.  Consider the reaction and the ferocity of it against a publication like Forbes – these people are not buying into the BS and they are being vocal about it.

Segue into a new DJ tool I was turned onto called TopDeejays.com.  As someone who is very critical on any kinds of data and analysis of our culture I think these guys nailed it.  The information on the site is based on a number of data points that factor into a DJs popularity.  They also do genre trending on a global scale.  AND you can register a DJ to help build the largest database of DJs out there.  It is your one stop shop for DJ data!  I know it seems like I’m crazy about these measurements (see: DJ Mag Top 100: Why The Controversy) but it’s time we are smarter than mass media – even if it’s publications that document our culture.  Or else we have Forbes speaking on our behalf – yikes!

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